
logo
Our task was to develop a new visual communication strategy that
reflected the company’s spirit and strengthened its current image.
The tripy logo aims to emphasize the cute features of the squirrel.
A friendly, social, fast, durable, and agile animal, was deemed suitable
to reflect the company’s spirit in the new visual communication
strategy for tripy. An eye detail was added to highlight that they are
always alert. The location icon was emphasized in the tail detail.
color palette
Care was taken to ensure that the selected
color was inspiring and dynamic. Using
a palette of dynamic colors gives the tripy
brand a warm, friendly, and intimate character
that represents the spirit of the tripy team.
The font was intended to be clear, legible,
strong, and permanent.
RGB
242 | 101 | 36
CMYK
0 | 75 | 98 | 0
PANTONE
P 34-8C
RGB
242 | 101 | 36
CMYK
0 | 75 | 98 | 0
PANTONE
P 34-8C

typography | effra
The font was intended to be clear,
legible, strong and permanent.

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